Coronavirus had become a catalyst for the game of golf. The problem: Traditional golf and old-school country clubs are a far cry from the experiences desired. The solution: The time-honoured game of golf is overdue for a renaissance of sorts along with the birth of the next generation country club.

Over the past decade, Silicon Valley technopreneurs have poured investment dollars and research hours into a variety of home tech innovations. Innovations centred around supporting the health of the built environment and its inhabitants, from living art to smart toilets, are on the rise, and exponentially so.

This represents a boon for the increasing numbers of consumers seeking integrated well-being solutions throughout their homes. This also presents a critical make or break opportunity for the developers serving them.

An Urgent Calling: The Intersection of Hospitality & Health Care

The current global pandemic has exposed a devastating disconnection: Two industries, hospitality and health care, that have been living worlds apart, yet now find themselves in desperate need of one another.

At the forefront of nearly every conversation, health and wellness is poised to take centre-stage, no matter what the industry.

Here, a few highlights and insightful reports from across the world of wellness.

In response to heightened consumer demand for a healthier world, wellness is poised to take a larger role in the hotel experience.

The devastating human toll exacted by the global coronavirus pandemic has pushed health and wellbeing to the forefront.

It’s also led to seismic structural shifts in how the world conducts its business—and I would argue, for the hospitality industry. It represents a pivotal moment in which health and wellness ascend to join overnight room accommodation and food and beverage as the dominant revenue streams, and in the process rounds out the ideal experiential trifecta.

Spa and wellness redefined in a COVID-19 world

Revised standards of care, cleanliness and hygiene will be a prerequisite to hotel re-entry. These practices will get hotel doors open, but alone are unlikely to be enough to get guests to walk back through them.

Para spa y bienestar, nuestra industria, esto presenta una prioridad innegable: el cuidado, la salud y el bienestar de nuestro equipo y huéspedes en un mundo donde el COVID-19 adquiere un significado completamente nuevo. La adopción de nuevos estándares mínimos de cuidado, limpieza e higiene serán un requisito previo para el reingreso. Podría decirse que estas prácticas harán que sus puertas se abran, pero por sí solas es poco probable que sean suficientes para que sus huéspedes vuelvan a cruzarlas.

RE-OPENING TOOLKITS // Bowing to numerous leading industry associations and organizations in the spa and wellness sector that have responded swiftly and generously to the COVID-19 crisis. In gratitude to the @globalwellnessinstitute for amalgamating these re-opening resources (link in bio) that identify new standards of care and cleanliness to keep our teams and guests safe and well. ⠀
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Hotel and day spas in cities and towns are prioritising community and connection over an environment of retreat and isolation. A great alternative to the traditional Friday night bar scene for the growing number of health-focused, teetotal millennials.

Con un impacto en el diseño, la funcionalidad y la experiencia, esto cambia las reglas del juego para los propietarios y operadores de hoteles. Equipar una habitación con algunas de las últimas innovaciones en tecnología virtual permite la creación de una categoría de habitación completamente nueva, ofreciendo una experiencia distinta y personalizada para el huésped que busca su bienestar personal.

Impacting design, functionality and experience, digital wellness and fitness technology are a game-changer for hotel owners and hotel operators. For the latest innovations and trends in digital wellness and fit tech, read on!

With the Global Wellness Economy now valued at a staggering $4.2 Trillion (as of 2017), the business of wellness shows no signs of slowing down. In this post, we share an article we contributed to Hotel News Now, discussing ‘The Rise of Social Wellness’ and how it is driving a new era of opportunity in the business of spa.

With the Global Wellness Economy now valued at a staggering $4.2 Trillion (as of 2017), the business of wellness shows no sign of slowing down, those of us in this world must continue to innovate and disrupt in order to stay relevant to today’s increasingly discerning consumer. In this post, we hi light spa and salon concepts that are pushing the envelope and doing things differently.

We are so pleased to have contributed to Lodging Magazine a widely read hospitality industry publication on our favourite topic: Spa & Wellness!  In the piece published in December, we discuss the risks and rewards of in-house vs. outsourced spa operations.

Riesgos y Recompensas de Spa

Está lejos de ser un secreto que ejecutar un negocio de spa que llegue a funcionar es difícil de conseguir. La dura verdad es que hay varias operaciones en este espacio que no han logrado su funcionamiento, o se quedan cortas desde una perspectiva experiencial.

This week, The Global Wellness Institute announced that the wellness industry is now worth a staggering $42 trillion (yes, trillion!). The 2017 figure is encompassing of 10 sectors, including spa, beauty and anti-ageing, fitness and mind-body as well as wellness tourism. These figures don’t lie — wellness is BIG business and accounts for 5.3% of global economic output.