Essence of Wellness: Industry Highlights
At the forefront of nearly every conversation, health and wellness is poised to take centre-stage, no matter what the industry.
Here, a few highlights and insightful reports from across the world of wellness:
McKinsey & Company: “The Travel Industry Turned Upside Down”
“The working-from-anywhere trend could permanently blur the lines between leisure and business travel. Digital nomads and “bleisure” travel predate COVID-19. However, the pandemic and the rise of remote work seem to accelerate growth of these travel segments. Players across the travel value chain—including destinations, corporate travel managers and hotels —need to think through key implications.
This report culminates with a set of four critical actions for travel companies to take, regardless of sector. With these four actions, we believe, travel companies can emerge from this period not just intact, but better than before.
First, travel companies should seek to understand their customers as microsegments, not monoliths. Travel is, after all, deeply personal.
Second, travel companies should widen their view of what constitutes the customer journey and design the next set of thoughtful customer-experience interventions.
Third, companies should design new—perhaps unconventional partnerships—that restore travelers’ confidence and set this global, fragmented, capital-intensive industry on track to financial sustainability.
Lastly, travel companies should seize this reset moment to embrace and preserve their crisis-induced agility and nimbleness for the long trip ahead.”
Fast Company: “Why every brand now needs to behave like a health and wellness brand”
“If you want your brand to succeed in a post COVID-19 economy, there’s a proven playbook to follow. Four ways to run health into wealth:
Actions speak louder than words
Appeal to the head and the heart
Intercept at the right moment
Design for the future
The brands making big changes, however, are the ones most likely to see explosive growth as the economy finds its groove again. These brands are reinventing themselves for the future—and health and wellness are now at their core”.
Spa Business: “COVID-19 recovery retreats launched in Switzerland”
“Luxury Lake Lucerne medi-wellness centre unveils three new comprehensive COVID-19 recovery retreats. The Bürgenstock Resort Lake Lucerne, Switzerland, has unveiled new programmes to answer guests’ physical and emotional needs in a COVID-19 era, at its five-star medi-wellness facility, Waldhotel.
The facility features a team of multidisciplinary physicians specialising in cardiology, internal medicine, dermatology and orthopaedics, as well as psychosomatics, dentistry, nutrition and gastroenterology.
As physical and mental wellbeing is more important than ever, following the pandemic’s outbreak, the facility has rolled out three new Executive retreats focused on preventative health solutions, mindfulness and mobility, respectively.”