Project: Whole Birth Approach
Location: Toronto, Canada
Project Involvement: January 2017-Present

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Grounded in movement and informed by research


Whole Birth Approach delivers childbirth education, grounded in movement and informed by research. From preconception to life with baby and everything in between, the one-of-a-kind curriculum, inspired by the intelligence of the body and the integral role movement plays in conception, labour and postpartum healing, is offered in studios across Toronto as well as through one-on-one online consultations. Core Essence has been working with founders Taylor LeBlanc and Megan Tasker, two doulas, childbirth educators and Yoga teachers through start-up and launch on all aspects of business development from brand concept, through financial modeling, through go to market strategy.


+ Brand concept and programming
+ Strategic and creative direction
+ Service menu
+ Financial modeling
+ Sales and marketing support