Business: Barefoot Beauty: Natural Nail Salon & Beauty Bar
Location: Toronto, Canada
Project Involvement: December 2018-Present

 
 

From speedy & precise to luxurious & relaxing, all our manicures feature carefully curated 5-free polishes; thoughtfully sourced scrubs, oils, and lotions using the best quality natural & organic ingredients; and a newly sterilized set of tools just for your hands!


Overview

Barefoot Beauty is a Natural Nail Salon & Beauty bar located in Toronto’s east end. Core Essence was brought on by owner and Chiropodist Emily Stock, to help guide the next phase of growth and development for both her beauty business and her clinical practice (East Toronto Foot Care) at the close of her first year. Core Essence is also charged with leading and defining the expansion goals for this multi-disciplinary business from a brand, interior design and programming perspective.

Involvement

+ Growth Strategy & Strategic Business Plan
+ Strategic planning
+ Service menu expansion and program development
+ Brand Concept
+ Interior Design